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Powerhouse: The Untold Story of Hollywood's Creative Artists Agency, by James Andrew Miller
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An astonishing - and astonishingly entertaining - behind-the-curtain history of Hollywood's transformation over the past five decades as seen through the agency at the heart of it all, from the number-one best-selling author of Live from New York and Those Guys Have All the Fun.
In 1975, five young employees of a sclerotic William Morris agency left to start their own strikingly innovative talent agency. In the years to come, Creative Artists Agency would vault from its origins in a tiny office on the last block of Beverly Hills to become the largest and most imperial, groundbreaking, and star-studded agency Hollywood has ever seen - a company whose tentacles now spread throughout the world of movies, music, television, technology, advertising, sports, and investment banking far more than previously imagined.
Powerhouse is the fascinating, no-holds-barred saga of that hot-blooded ascent. Drawing on unprecedented and exclusive access to the men and women who built and battled CAA as well as financial information never before made public, acclaimed author James Andrew Miller spins a tale of boundless ambition, ruthless egomania, ceaseless empire building, drugs, sex, greed, and personal betrayal. Powerhouse is also a story of prophetic brilliance, magnificent artistry, singular genius, entrepreneurial courage, strategic daring, foxhole brotherhood, and how one firm utterly transformed the entertainment business. Here are the real Star Wars - complete with a Death Star - told through the voices of those who were actually there. Packed with scores of stars from movies, television, music, and sports as well as a tremendously compelling cast of agents, studio executives, network chiefs, league commissioners, hedge fund managers, tech CEOs, and media tycoons, Powerhouse is itself a Hollywood blockbuster of the most spectacular sort.
- Sales Rank: #2058 in Audible
- Published on: 2016-08-09
- Released on: 2016-08-09
- Format: Unabridged
- Original language: English
- Running time: 1501 minutes
Most helpful customer reviews
3 of 3 people found the following review helpful.
Very interesting view of the power players in Hollywood!
By Reading Rocks
This book covers the period from the time that the some of the CAA founders worked at William Morris, how CAA was created, how it functioned in it's long heyday, and how it changed when the Young Turks took over after Ovitz left. If you've never seen the inside of the book or read any excerpts, it is not a narrative by the author; instead, it is a compilation of narratives by the founders of CAA, some of the agents, some actors, the Young Turks, and people on the periphery. If you don't know at least who these people are, this book may be very confusing to read. It does provide an interesting insight into the mindset of agents, how they function, what the job entails, and the "it's-good-to-be-King" philosophy of the major power brokers in Hollywood. Yes, they eat their young for breakfast in that town!
Since the narratives are provided by the individuals themselves, I found that there was a lot of back-patting, and "he was so nice", "everybody loved him" etc. etc. etc. That was not genuine and clouded some of the book for me. Come on...this is Hollywood. If you're an agent, and a successful one, you would throw your mother off of a cliff or sell your firstborn to get the best client and/or deal. Having most of the people praise Ovitz when, in reality, he was to the right of Ghengis Khan, was feeble. But I suppose that most of the people in the book are still active in Hollywood so you never burn your bridges - especially in Tinseltown where the powers-that-be NEVER forget ANYTHING.
Comments on the Kindle edition: BAD, BAD, BAD.....in what world do booksellers think they can just copy/paste a hardcover into a Kindle versionn?? It doesn't work. The formatting was terrible in many places; there were "bookmarks" already in the book - what's that about? and....there are photos but 99% of the photos are on one page and captions are either on the page before the photo or after the photo. So if you want to know who's-who in the photo to have to keep going back a page or forward to next page. Ugh!!! I find this is an issue with other Kindle versions of books and it astounds me that we can land a man on the moon but someone can't spend the time to format a hardcover book into a reader-version.
6 of 7 people found the following review helpful.
Hooray for Hollywood
By David Shulman
Journalist James Andrew Miller has a written a way to long (752 pages in the print edition) and a way too hagiographic oral history of the Hollywood behemoth, Creative Artists Agency. It is filled with anecdotes about famous actors, writers and directors. However, by the end it reads like the promotional material an investment bank would use for an initial public offering, which, trust me, is coming. In their own words Powerhouse tells the story of five break away agents from the William Morris Agency to form Creative Artists in 1975. The lead players are Michael Ovitz, Ron Meyer and William Haber.
Ovitz, of course is the most famous, and is the driving force behind Creative Artists first 20 years. Although he didn’t invent packaging, where an agent puts together all of the key elements of a television series or motion picture, he certainly refined it to a high art. He is also a visionary with respect to technology by fully anticipating video streaming and the delivery content wirelessly.
The early days of Creative Artists are very reminiscent of my days at the old Salomon Brothers. It was an eat what you kill environment and everyone was hungry. In fact Ovitz acted as an investment banker with respect to the sale of Columbia Pictures to Sony and the sale of Universal to Matsushita.
However in 1995 Ovitz leaves for Disney which turns out to be a disaster for all of the parties involved and Haber leaves to run Universal. After they leave the “Young Turks” takeover and Creative Artists continues to thrive, but changes radically when they take in the private equity firm, TPG as a partner. In the 2000s Creative Artists branches out into sports management and continues the Ovitz initiatives in brand management.
The problems with the book are that it is too long and you don’t really hear from by the many people wronged by the agency.
0 of 0 people found the following review helpful.
Fascinating especially for people who are pop culture junkies
By Theresa Dickison
I'm an entertainment and pop culture junkie so this book was already right up my alley. I know about agencies and heard the names CAA and Endeavor and so forth but didn't have any idea what agencies were or what they did for people. The book is a history from the very beginning of CAA in the 70s right up to the present day. It includes interviews from all the principle founders of CAA, CAA agents, agents from other competitive agencies, executives and celebrities. It is organized in an oral history fashion which is a format that I happen to like. Each section has a narrative introduction but otherwise it is all an oral history.
I've read other reviews that accuse the book of being biased towards CAA or sugarcoating the events but I didn't get that feeling as I was reading it. There are plenty of dissenting views and not very flattering descriptions from quite a few people directed at CAA. There are a few people that you can tell still work there and need to toe the company line and sound like an infomercial but they're pretty easy to identify.
It is a long book but it kept my interest from beginning to end. It goes into some extreme detail that might be boring to some but which I found fascinating (especially the parts about sports representation).
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